May 5 is Cinco de Mayo, a day synonymous with margaritas and Mexican food.
Snapchat is letting its more than 100 million users celebrate in a special way: by becoming a taco.
If you open Snapchat on May 5 and tap and hold on your face with the selfie camera, you'll see the option to face swap with a giant taco. The lens is sponsored by Taco Bell, of course.
It looks like this:
Snapchat has been consistently using its lens feature to celebrate holidays. It also lets companies like Taco Bell and Gatorade pay to sponsor lenses. Not all of them have been a hit (a Bob Marley lens recently caused uproar after some called it "digital blackface"), but it's hard to imagine that this Taco Bell lens won't be a success.
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