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Here's how Snapchat makes money
With its recent follow-on offering, Snapchat is reportedly valued at $20 billion.That's nearly double the value of Twitter, arguably the most high-profile social media giant to IPO in recent years.Its...
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Facebook is making it easier to hide what you post from your profile (FB)
When you post something on Facebook, it's saved to your profile's timeline by default. It's what effectively makes Facebook the digital history of your life.What if stuff you posted on Facebook wasn't...
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Snapchat just redesigned a huge part of its app
The rumored redesign of Snapchat Discover is here. And it's a big one.Snapchat has taken its Discover partners, which includes the likes of BuzzFeed and MTV, and put the content they produce alongside...
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Snapchat just launched a massive redesign to get people to read more stories
Snapchat's long-awaited redesign is finally here, and it's all about putting stories front and center. On Tuesday, the company is changing its Discover section so that there's no difference between the...
View ArticleHow to Snapchat from over 20,000 feet — as told by the Everest climbers that...
Snapchat has been taken to a whole new level — literally. Eddie Bauer alpinists Adrian Ballinger and Cory Richards, two very experienced climbers, just came back from a no-oxygen Everest summit attempt...
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This popular lip synching app is aggressively coming after Snapchat — and it...
Dubsmash quickly became an overnight success when it debuted in late 2014.The app let users create videos of themselves lip syncing to popular songs or movie lines. But unlike Instagram or Vine, these...
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Millennials are not buying products through social media (FB, TWTR)
This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.The role of social media in e-commerce is growing, but millennials are...
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Millennials are not buying products through social media (FB, TWTR)
The role of social media in e-commerce is growing, but millennials are still not clicking the buy button on these channels.But they're still utilizing these platforms before they buy.A new...
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People are now spending more time in Snapchat than Instagram (FB)
Snapchat has overtaken Instagram in the amount of time users spend in the app, according to a new report from app analytics company, App Annie.In fact, Snapchat sits above three of Facebook's premiere...
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The CEO of Moat explains why the partnership Snapchat just signed with his...
Snapchat confirmed Thursday it has formed a partnership with one of the hottest new analytics startups, Moat.One of the criticisms that has often been lobbed at Snapchat in the past is that it didn't...
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Pinterest is blowing away Facebook, Instagram, and Snapchat in one important...
Facebook, Instagram, and Snapchat are some of the largest social media platforms in the world. But when it comes to online shoppers, they're no match to Pinterest.According to data from Kleiner...
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Here's more evidence that Snapchat is working on a secret hardware product
Snapchat is rumored to be working on a Google Glass-style competitor, and it's continuing its hiring spree to recruit more people to its project.Among the latest additions to Snapchat are two hardware...
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Snapchat has a monetization problem
There’s no doubt that messaging app Snapchat is on the brink of something huge.The user metrics continue to impress, and the app just recently passed Twitter with 150 million daily active users....
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Advertisers prefer Instagram to Twitter for two main reasons (FB, GOOG,...
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Advertisers have spoken, and Instagram is on the rise.Instagram has...
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Snapchat is going to start sneaking ads between your friends' Stories
The time has finally come: Snapchat is going to start showing you ads between your friends' Stories.The vertical video ads you see in Discover and Snapchat's Live Stories will be shown when you watch...
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Advertisers prefer Instagram to Twitter for two main reasons (FB, GOOG,...
Advertisers have spoken, and Instagram is on the rise.Instagram has overtaken Twitter as the preferred platform for social media ad campaigns, according to a new study by Comcast-owned STRATA.The study...
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The first 21 people you need to follow when you download Snapchat
Snapchat can be difficult to understand. The app is confusing to navigate at first, and it's not immediately clear how to find people to follow outside of who's in your phone's contact list.A good way...
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Snapchat might one day make a profit thanks to a former investment banker
Snapchat, the popular visual messaging platform, is known to not be turning a profit. That could change soon thanks to a former Credit Suisse banker.Imran Khan, who worked on Alibaba's IPO while an...
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What exactly are brands posting on Snapchat?
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.Brands are increasingly jumping on board with Snapchat by creating...
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Snapchat is taking action after claims that it stole from artists
Snapchat has responded to allegations that it stole artwork for its selfie filters and other graphics."The creative process sometimes involves inspiration, but it should never result in copying," a...
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