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Millennial investors who bought Snapchat are about to learn a lot about...
By now you know: Snap Inc.—self-proclaimed camera company, fast-growing messaging app, and depending on who you talk to, either the next Facebook or the next Twitter—is a publicly traded company. But...
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Estimates for Snap's ad revenue have been cut, and shares just hit an...
Snapchat maker Snap Inc. is still expected to exponentially grow its ad revenue in 2017, but by not quite as much as originally expected.A new report from eMarketer on Tuesday slashed Snap's projected...
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Everything you wanted to know about social media marketing but were afraid to...
Your company no doubt has a social media strategy…but is it working? If you’re like most marketers, you see encouraging signs in your social media outreach: pageviews, follows, likes, retweets. But...
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Google and Facebook are tightening their stranglehold on the digital ad...
Google and Facebook are increasing their lead in the U.S. digital advertising market, which is poised for double-digit growth, according to the latest eMarketer forecast.eMarketer predicts U.S. digital...
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Facebook is taking ‘inspiration’ from Snapchat wherever it can
Late last week, Facebook began to roll out the latest feature for its Messenger app, Messenger Day. As previously teased, it lets you take photos, decorate them with various doodles and filters, and...
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Here are the key demographic differences in the users of the top 7 social...
In today’s multi-platform world, the smart businesses are tailoring their messages to audiences based on a variety of factors.Of course, there are the benefits and limitations to each platform to be...
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Analyst: Snapchat's valuation numbers don't add up (SNAP, FB, GOOG)
The numbers around Snapchat's valuation "do not add up," according to an analyst note from Cantor Fitzgerald sent on Wednesday."The valuation looks stretched to us both based on the future cash flows...
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One of Snapchat's biggest creators is actually growing faster on Snapchat's...
Facebook and Snapchat are in an all-out war over the "story" format, but for publishers it doesn't make sense to choose sides.Tastemade is one of Snapchat's biggest publishers, and it was an early...
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Marketers are unimpressed with Snapchat compared to Facebook and Google (SNAP)
Snapchat is significantly underperforming for digital marketers compared to its tech rivals, according to a note from analysts at investment bank RBC Capital markets, reported by AdAge.RBC surveyed...
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If you think Facebook's attempts to copy Snapchat are clumsy, you don't...
Historically, Zuckerberg has responded aggressively to competition.It looks like Facebook is now at war against Snapchat — "Carthage must be destroyed!"Facebook needs to peel off very few users to...
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Snapchat execs are finally showing how irritated they are by Facebook's...
One of the most intense rivalries in tech right now is Facebook versus Snapchat.The two companies are in the midst of heated battle for social network supremacy that's caused Facebook to attempt...
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Snapchat, not Facebook, is in the best position to win the future of...
In a great recent essay, The New York Times' Farhad Manjoo made a strong case that Snap, the company behind the social phenom Snapchat, represents a big bet that the camera is the new way to...
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Analyst: Snapchat is more like AOL and Yahoo than Instagram (SNAP)
Another day, another downer on Snap Inc.In a pessimistic note to investors, Mizuho Securities analysts Neil A. Doshi and San Q. Phan said Snapchat's parent company was more like AOL, Yahoo, and Twitter...
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Facebook’s secretive and ambitious hardware group is preparing for its debut...
The all-star roster of tech veterans that Facebook began assembling one year ago is quietly making progress, steadily expanding the size of its ranks and the hardware prototypes under development.The...
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Wall Street is loading up on bets against Snapchat (SNAP)
Traders are loading up on short bets against Snapchat. Short interest in the stock has surged to more than 30 million shares, making up about 15.4% of the shares available for trading, according to...
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Snapchat finally has its first 'buy' rating from Wall Street (SNAP)
Several Wall Street analysts advised investors to either hold or sell shares of Snap Inc. after the company went public on March 3.But on Monday, James Cakmak, an analyst at the boutique...
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Snapchat surges above $20 after receiving its first Wall Street 'buy' rating...
Snap Inc, the parent company of messaging company Snapchat is higher by 3.9% at $20.30 per share after Monness analyst James Cakmak initiated coverage with a "buy" rating, the first for the stock since...
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Apple's newest app looks like a mix between Snapchat and iMovie (AAPL)
Apple's newest app is called Clips, and it's a mix of Snapchat and iMovie.Like Snapchat or Instagram, Clips lets you share photos or videos up to 30 minutes in length with special filters and...
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Snap's stock gained ground despite the market's big selloff thanks to buy...
Snap Inc. received its second "Buy" rating on Tuesday, an important vote of confidence after nearly a dozen Wall Street analysts have told investors to either sell or hold the newly-public company's...
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Snapchat is proving its street cred with TV advertisers (SNAP)
Snapchat desperately wants to carve out a piece of the $70 billion in brand spending that currently goes to TV advertising in the US.To get a piece of the pie, the maker of the popular messaging app is...
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