- People claim they're deleting Snapchat after Rihanna slammed the app for showing an ad that seemingly made light of domestic violence.
- Snap apologized earlier this week for showing the ad, which appeared to joke about Chris Brown's 2009 conviction for assaulting Rihanna.
- On Thursday, after Rihanna criticized Snapchat on Instagram, social media users started declaring that Snapchat is "dead."
- Many have said that they plan to or have already deleted the app.
People claim they're deleting Snapchat after Rihanna criticized the app for showing an ad that seemingly made light of domestic violence.
Earlier this week, Snap apologized after removing an ad that people called "insensitive" and "tone-deaf." The ad, which was apparently for a game, asked Snapchat users if they would rather slap Rihanna or punch Chris Brown. In a statement to BBC, Snap said on Tuesday that the ad was "reviewed and approved in error."
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
But Rihanna doesn't seem to be impressed by what the company has to say. On Thursday, the singer posted a statement on her Instagram Story criticizing Snapchat for "[spending] money to animate something that would intentionally bring shame to [domestic violence] victims."
"Shame on you," the singer wrote. "All the women, children, and men that have been victims of [domestic violence] in the past and especially the ones who haven't made it out yet ... you let us down!"
After revealing that Snapchat was already not her "[favorite] app out there," Rihanna told the company to "throw [its] whole [apology] away."
People on social media have also interpreted the singer's comments as a call to "throw the whole app away"— and that's exactly what they're doing. Or, at least, that's what they say they're doing.
well... now that rihanna said it... time to delete snapchat
— Joe (@syxele) March 15, 2018
Rihanna said we should delete our snapchat for their domestic abuse joke. Our president has spoken therefore i’m deleting snapchat. pic.twitter.com/nLvB2okCRa
— c (@kidcudison) March 15, 2018
Rihanna said delete Snapchat and I’m really about to delete it lol
— Brianna G. (@_mylifeasbri) March 15, 2018
I'm probably gonna delete my Snapchat after what they did with promoting some question saying would you rather slap Rihanna or hit Chris Brown... their offices posted that...
— J. Guevara ✒ (@justinhisprime) March 15, 2018
Other social media users have jokingly declared that Snapchat is "dead," especially after Kylie Jenner tweeted about the app in February. "Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," the new mom previously wrote.
First kylie shaded Snapchat and now Rihanna putted on the last touch on them. They're over
— Hasson (@JLOsBlackAss) March 15, 2018
rihanna said it’s cancelled therefore snapchat is officially dead! https://t.co/YCxaiRmyK6
— 🧚🏽♂️ (@beyonseh) March 15, 2018
Rihanna let them KNOW. RIP SNAPCHAT. pic.twitter.com/UPHYMCciCC
— ً (@Ioveonthebrain) March 15, 2018
Snap did not immediately respond to INSIDER's request for comment. You can read Rihanna's full Instagram Story below:
"Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess! I'd love to call it ignorance, but I know you ain't that dumb! You spent money to animate something that would intentionally bring shame to [domestic violence] victims and made a joke of it!!! This isn't about my personal feelings, cause I don't have much of them...but all the women, childrn, and men that have been victims of [domestic violennce] in the past and especially the ones who haven't made it out yet....you let us down! Shame on you. Throw the whole app-oligy away."
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