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Snapchat’s redesigned app caused a user outrage when it was rolled out in early February — some users were so turned off that a petition calling on Snapchat to “remove” the update garnered over 1.2 million signatures on Change.org.
However, it seems the negative press has actually accelerated growth of first-time downloads, according to Sensor Tower. In the week following the redesign, first-time Snapchat installs increased 55% compared with the week before the rollout. In addition, measurement firm App Annie found that Snapchat’s ranking in the US App Store jumped from No. 7 to No. 2 following the redesign.
Although there are certainly impassioned users who are adamant about boycotting the update, Snap’s rationale for the redesign was to attract new users who may have found the app confusing to use and navigate. While lower engagement from loyal users is negative, it's important to note that the 1.2 million signatures represent a small fraction of the app's 187 million daily active users.
While it remains to be seen whether new installs will translate into permanent daily users, the data shows that the negative buzz is driving increased interest in the app, and reaffirms CEO Evan Spiegel’s decision to move forward with the redesign.
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