Snapchat will now let you create your own custom Lenses and Filters — here's how to make them

Snapchat users now have the ability to create their own personalized Snapchat Lenses and Filters, which you can buy through Snapchat's website or application. Custom Lenses are only available for iOS users in the US for now, but Snap is working to roll out the feature globally, and for Android devices.

Snapchat Lenses, the masks and backdrops that appear when you press on a face while in camera mode, were made popular back in 2015. Snapchat Filters work similarly, by letting you swipe to see frames around your photos and videos, although Snap already started letting users create custom frames in 2016.

By letting people create their own Lenses and Filters, Snapchat is further personalizing its app for all sorts of use cases, including special events, similar to what Snap did for Geofilters. The free Lens Studio launched in December for more technically savvy creators to build 3D visuals like Snapchat's popular dancing hot dog; today, the studio will let users choose from at least 150 templates for custom Lenses, which you can personalize with text and emoji fairly quickly.

Here's how to make your own custom Snapchat Lenses and Filters:

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You can make custom Lenses and Filters on either on a computer (via Snapchat's website) or phone (via the app). On a computer, visit snapchat.com/create.

Scroll down a bit and you'll see these three options. Click on the "Learn More" button under the Lenses or Filters feature, depending on which one you want.

Clicking on that button will bring you to a page that looks like this. Click the "Create Now" button.