- Fox Sports is teaming up with Twitter and Snap to stream live coverage of stories and match-day highlights from the FIFA World Cup in Russia later this year.
- Fox Sports will produce the show, which will be streamed live, and provide real-time videos, recaps, and previews.
- The sports network plans to produce magazine-like editions of content for Snapchat's mobile-first audience.
21st Century Fox's Fox Sports is partnering with Twitter to stream a live show and Snap's Snapchat to showcase stories with match-day highlights of the FIFA World Cup soccer tournament to be hosted in Russia later this year.
Fox Sports will produce the show, which will be streamed from Moscow's Red Square on each match day and provide previews, recaps, and near real-time video highlights for each game, the company said.
Fox said the coverage of the tournament, taking place from June 14 to July 15, will be available in the United States and can be seen using the @FOXSports and @FOXSoccer Twitter handles.
Fox Sports will also produce magazine-like editions of content for Snapchat's mobile-first audience, called Publisher Stories. The Publisher Story on Snapchat will record the day-by-day highlights of the month-long tournament through recaps, previews, and features produced specifically for Snap.
Snapchat will also produce FIFA World Cup "Our Stories," featuring video highlights of goals and other key moments provided by Fox Sports.
Live-streaming has been one of Twitter's biggest focus areas since last year as it seeks to attract new users. The company had previously signed a multi-year deal with the National Football League to live-stream pregame coverage as well as a 30-minute show.
Snapchat has also done something similar by previously partnering with Discovery Communications' Eurosport for a European, multi-language deal that will see Winter Olympics content held this year as part of Snapchat's "stories" feature.
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