The INSIDER Summary:
- On Wednesday, Snapchat added a Paperclip tool that lets you share links to websites with your friends.
- Before, only registered companies could do this.
- Snapchat also added a feature called Backdrop, which lets you add patterns to the background of a Snap, and Voice Filters.
Instagram's muscling in on Snapchat's territory has been well-documented, but the OG image messaging app isn't going down without a fight.
"TechCrunch" reports that Snap Inc. has added a slew of updates, including links to external websites. Using the newly added Paperclip tool, users can add a website URL to a Snap which their friends will be able to open up in a third-party browser app. Before, only registered companies were able to do this. It's also worth noting that any shared links must meet Snapchat's terms of service, community guidelines, and privacy policy guidelines.
Next up, there's Backdrop. This update allows the user to cut out an object from their Snap and place it elsewhere (e.g., in a new Snap). From here, the user can add a variety of creative patterns into the background.
Finally, we have Voice Filters. Previously available on the visually augmented World Lenses, users can now tap the speaker icon at the bottom of the screen and select from a range of character voices.
For a visual tutorial on how to use the new features, check out the video below.