While Facebook continues to aggressively copy its staple features, Snapchat is busy creating new ones.
On Tuesday, Snapchat announced the ability to create collaborative Stories, which show photos and videos in chronological order that disappear after 24 hours.
Any Snapchat user can create their own Story, but now they'll be able to invite their contacts to post to a shared Story as well. These Custom Stories can also be geofenced to a particular area where others can post.
The new format exists alongside Snapchat's existing crowdsourced Stories for live events like concerts.
"Snap has previously estimated that 25% of daily active users post a Story each day and we believe today's announcement will further engagement on the platform," Drexel Hamilton analyst Brian White wrote in a note to clients on Tuesday.
Snap's Custom Stories are the latest development in the feature war between Snapchat and Facebook, which recently cloned Snapchat's iconic face filters in Instagram Stories. Snap CEO Evan Spiegel recently disparaged Facebook's copying efforts by saying that "at the end of the day, just because Yahoo has a search box, it doesn't mean they’re Google."
Here's Snap's announcement video for Custom Stories:
SEE ALSO: Evan Spiegel on Facebook: 'Just because Yahoo has a search box doesn’t mean they’re Google'
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