It finally happened. Snapchat's parent company Snap, Inc. filed for a $3 billion initial public offering on Thursday, offering the world a highly-anticipated look inside the secretive startup's finances, operations, and plans for the future.
Snap declares itself a "camera company," after all, so the US Securities and Exchange Commission filing was chock-full of images, diagrams, and charts.
We pulled out the the ones you need to see. Take a look:
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The filing starts with Snap's mission, declaring it's a "camera company."
Next, a timeline of the rise of Snap from a picture messaging app in 2011. The company only launched video at the end of 2012.
Stories, videos that all users' contacts can see for 24 hours, just launched in 2013.
See the rest of the story at Business Insider