Snapchat knows how to make a splash, and it proved it on Thursday with the debut of its camera-equipped Spectacles sunglasses.
A smiling, yellow vending machine with balloons strapped to the top appeared unexpectedly in Venice Beach on Thursday morning, and crowds of people quickly queued up to buy the limited-edition $130 glasses.
Snap Inc, the new corporate name that Snapchat recently adopted, paid lots of attention to the details for its first consumer electronics product. From the futuristic vending machine, which the company has already restocked with extra inventory, to the packaging of the glasses, the experience of buying Spectacles is clearly meant to be fun and different.
Here's what it's like to pick up a pair of Spectacles in person:
SEE ALSO: Everything you need to know about Snapchat's Spectacles glasses, including how to buy them
Snap will be selling its Spectacles through special pop-up vending machines called "Snapbots", which look a lot like the yellow "minions".
The company will be updating a map online about 24 hours in advance so you can see where the next Spectacles-dispensing Snapbot will be.
The first-ever Snapbot landed in Venice beach on Thursday morning. The bright yellow machine with balloons attached is sitting in a parking lot across the street from Snapchat's first office, right on Venice beach.
https://twitter.com/mims/statuses/796782204919500801
Snapchat #spectacles now on sale in Venice in vending machine. Huge line to buy pic.twitter.com/iPDedZYbU5
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