Instagram continues to take on Snapchat by adding more features to its own Stories feature, which 100 million people use every day.
The Facebook-owned app added three more features on Thursday to compete with Snapchat, including the ability to @ mention people in Stories, include web links, and more.
Instagram's update comes just days after Snapchat added the ability to rewind while watching Stories in its app — a feature that Instagram added first.
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Verified Instagram accounts will be able to add web links to their Stories. You'll swipe up on the screen to open the link that's associated with a photo or video.
Instagram Stories product manager Nathan Sharp told Business Insider that adding link support was in response to what his team saw that users wanted from the app.
“We see this behavior organically across stories, and we notice people want to share stuff that’s not captured in a photo or video," he said.
While only verified accounts get access to this particular feature for now, Sharp said normal accounts could one day get access as well if the test goes well.
You can "@" someone or a place on Instagram in Stories. Tapping your @ mention will take viewers to the person's profile.
Instagram's Boomerang app is now integrated into Stories to let you share fun GIFs.
See the rest of the story at Business Insider