Snapchat's name has disappeared.
On Friday, the company announced in a Wall Street Journal article that it was changing its name to Snap Inc.
The name is more fitting since the company is now more than just a social app, CEO Evan Spiegel told The Journal.
Snapchat is now branching into new territory: smart sunglasses.
Called Spectacles, the pairs will sell for $129 — but it's only a limited distribution.
Hours before The Journal's article, Business Insider obtained and published the first video of its new glasses, which hinted that the company would be changing its name.
According to The Journal, the Snapchat Spectacles record 10-second clips of video through their 115-degree-angle lens, which makes it closer to the human eye instead of traditional cameras. The glasses record the video in a circular field instead of the usual rectangle or square and can then wirelessly transfer it your phone, so you can share it with your friends on Snapchat.
The glasses will come in three colors: black, teal, and coral. Snapchat has spent years developing the glasses, but Spiegel referred to them as a "toy," telling The Journal, “We’re going to take a slow approach to rolling them out.” Spiegel added: “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”
Billboards are already springing up for the glasses, suggesting they'll launch very soon.
Here's an excerpt from the video Business Insider obtained earlier:
REVEALED: Secret video shows Snapchat's new glasses
Join the conversation about this story »
NOW WATCH: How to Snapchat from over 20,000 feet — as told by the Everest climbers that just did it