Snapchat and the National Football League announced a new two-year partnership on Tuesday.
The extension of the pair's existing deal will see Snapchat broadcast highlights from every single game next season within its Live Story feature. Snapchat will also help the NFL produce Live Stories for the NFL Draft and the NFL Scouting Combine.
Live Stories collect together a series of Snaps from fans, Snapchat's own on-the-ground reporters, and, as Recode pointed out, could also potentially include broadcast-quality footage.
Other major sports leagues including the MLB, NCAA, NHL, NBA, and PGA also have Live Stories partnerships with Snapchat, which also has a deal with NBC Universal to feature content from the upcoming Rio Olympics.
The new deal will also see NFL become the first sports league with a "Discover" channel, where content from publishers such as Vice, MTV, and Cosmopolitan appears in the app.
Mashable first broke news of the NFL Discover channel in July after spotting the league had published a job posting for a Snapchat editor.
Snapchat also plans to produce specific Geofilters — images users can apply to their snaps when they are in a specific location — for all 32 NFL clubs.
Last week, Twitter announced it had also cut a deal with the NFL— as well as Major League Baseball and the National Hockey League — to livestream games and behind-the-scenes content.
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